Situational Analysis

He has conducted FAA required courses and conducted recurrent flight crew training for DC-10 flight crews. Framing Is a way of labeling different Individual Interpretations of a situation. When Denny heard the explosion when the second engine failed he knew there was something terribly wrong and went to the cockpit to offer any help he could to the crew. Without him the crew would not have been able to land the plane since they needed someone with flight experience to manually steer the plan. He used active listening skills paying close attention to the captain and co-pilot's body language to tell him how serious the emergency was.Body language, including facial expressions, hand gestures and degree of eye contact, can provide clues about the other person's thoughts and feelings. He found the pilot and co-pilot's knuckles white with tendons bursting from their hands as they tried to steer the plane. Denny did a great Job of effectively analyzing the situation and Jumped In to help. A lthough 112 people lost their lives that day 184 were saved to pass on their knowledge and expertise to others. Captain Hayes attributes five factors to the success of landing the airplane in Sioux City Iowa hey are luck, communications, preparations, execution and cooperation.Communication within the cockpit intensified as soon as they realized that they were in very serious trouble (Haynes, 1997). Haynes ordered Dudley to get in touch with the San Francisco Rear Maintenance (SAM) to see if they could help the crew regain control of the plane. Through this communication the Chicago flight center was able to prepare an airplane with medical supplies and people available to help the staff of the Sioux City local hospital some of whom were at Haynes hospital room before he ad even arrived. Situational Analysis He has conducted FAA required courses and conducted recurrent flight crew training for DC-10 flight crews. Framing Is a way of labeling different Individual Interpretations of a situation. When Denny heard the explosion when the second engine failed he knew there was something terribly wrong and went to the cockpit to offer any help he could to the crew. Without him the crew would not have been able to land the plane since they needed someone with flight experience to manually steer the plan. He used active listening skills paying close attention to the captain and co-pilot's body language to tell him how serious the emergency was.Body language, including facial expressions, hand gestures and degree of eye contact, can provide clues about the other person's thoughts and feelings. He found the pilot and co-pilot's knuckles white with tendons bursting from their hands as they tried to steer the plane. Denny did a great Job of effectively analyzing the situation and Jumped In to help. A lthough 112 people lost their lives that day 184 were saved to pass on their knowledge and expertise to others. Captain Hayes attributes five factors to the success of landing the airplane in Sioux City Iowa hey are luck, communications, preparations, execution and cooperation.Communication within the cockpit intensified as soon as they realized that they were in very serious trouble (Haynes, 1997). Haynes ordered Dudley to get in touch with the San Francisco Rear Maintenance (SAM) to see if they could help the crew regain control of the plane. Through this communication the Chicago flight center was able to prepare an airplane with medical supplies and people available to help the staff of the Sioux City local hospital some of whom were at Haynes hospital room before he ad even arrived.

Belonging Essay Body, Feliks Skrzynecki

Feliks Skrzynecki Belonging presupposes inclusion and an acceptance of self, satisfying a yearning to be something larger than ourselves. The subjective nature of belonging, however, suggest it is often far more ambiguous and complex. Belonging as a potentially positive force is recognised in the poet’s representation of his father’s connection to his Polis past.The metaphor ‘where his father kept pace only with the Joneses of his minds making’, coupled with the simile, ‘loved his garden like an only child’, captures his father’s immersion in Polish culture and his indifference OR more likely his fathers pretermit to the world around, suggestive of a deep emotive attachment to his garden, which serves as a nexus of his agrarian heritage and ataration or stoic indifference to new cultures.This sense of contentment finds resolution in the tranquillity that shapes his fathers connection to his past, evident in the gentle meandering and lyri cal emotive enjambment where the poet describes his father as he ‘sits out the evening with his dog†¦ happy as I have never been’, suggesting that a profound sense of belonging contributes to a positive sense personal identity. Paradoxically, however, Felik’s immersion into his Polish heritage inhibits his capacity to assimilate and contributes to an emotional and psychological rift between father and son. Did your father ever attempt to learn English? ’, this separation is reinforced through the use of direct, rhetorical question that is seemingly a personal attack, combined with the metaphor ‘dancing-bear grunts’ describing the man who opened the personal onslaught on feliks, indicative of a lack of empathy, as well as, hostility between Feliks and his immediate culture, suggesting that belonging contributes to a negative sense of personal identity. Pegging my tents further and further south of Hadrian’s wall’, this infuse d combination of metaphor and historical allusion, evokes a sense that his inability to comprehend, as well as, his reluctance to assimilate, recognising the inevitable and inexorable process of separation that invariably accompanies belonging in the vacant space between two cultures.

A Leader in On-Line Travel Services Essay Example for Free

A Leader in On-Line Travel Services Essay ? The travel industry is billion dollar a year business. Year round people from all walks fill the roads and departing plane seats in search of travel success. There is no doubt that the travel industry will continue to be in demand, however, while vacationers, business travelers and everyone in between anticipate spending a good chunk of change to get from point a to point b, no person wants to part with their hard earned money. Thankfully, some genius out there understood this. Along with the evolution of the technological advances came a miraculous source for locating the best deals in travel, from flights to hotels to car rental. Based on the number of travel websites available, no longer do discounted travel options belong solely to commissioned travel agents. Today, everyone from housewives to grandpas to beer-guzzling football fanatics have the capability of obtaining their own travel deals. Parented by Expedia, Inc and based in Washington State, Expedia. com revolutionized the way people travel the world, and as time continues, its services only get better. With a bit of research, a pen and some paper, soon-to-be travelers are able to decide what airline or hotel best suits their needs (and their wallets) all with just a few clicks of the mouse. While competitors such as Travelocity and Priceline offer much of the same services, Expedia. com continues to be a leader in the travel industry (PR Newswire, p. 1). Thousands of hotels, airlines and other travel accommodators have joined in to vie for the traveler’s business, and the wooing has resulted in deep discounts and sometimes little extras, such as free hotel nights. Expedia. om’s early days were a bit primitive, but as the demand for travel options increased, the business flourished. Expedia. com has become a household name among travelers and will continue to be a source for deal seekers around the world. Expedia. com’s big break came in 1996 when Richard Barton, who, at the time, was responsible for creating CD-ROMS for Microsoft, presented the idea of offering travel options on-line (NetIndustries, p. 1). Microsoft Network1 reluctantly began assisting in web exposure in order to generate business for the experimental company (NetIndustries, p. ). While discounted airline tickets were the only product Expedia was offering at the time, the investment Microsoft placed in technological innovations for the company greatly expanded the number of people coming across Expedia. com’s website. A few short years would prove that Expedia. com was not just some fly-by-night ‘dot-com’. In 1999, Microsoft Network spun off a portion of their interest in Expedia for public availability; a move that increased Expedia. com’s worth within hours (NetIndustries, p. 1). With success under their belt, Microsoft opted to sell its entire interest in Expedia. com to USA Networks, Inc. 2. Led by CEO Erik Blachford, Expedia. com is wholly owned by InterActiveCorp (PBM, p. 1). Teaming up with Classic Custom Vacations, Expedia Corporate Travel and Travelscape. com, Inc. , Expedia. com found itself in the perfect position to expand the types of travel services offered, and could continue fulfilling their mission of utilizing electronic sourcing in order to provide the best travel options to its users (About Expedia. com, p. 1). Services available through Expedia. com include discounted flights, hotel accommodations, auto rental, cruises and even vacation packages, all for domestic and international destinations. Additionally, the company offers guidance to travelers who are unsure of the type of travel they are seeking. By clicking the ‘activities’ tab on the website, destination seekers are able to view events taking place all over the world (Expedia. com, p7). Additional services include printable maps, an easy 1. Microsoft Network, a major software developer, assisted Expedia. om by providing technological resources, to include premium web exposure, which played a major role in Expedia. com’s growth. 2. USA Networks, a media based operator, changed its name to USA Interactive upon completing its purchase of Expedia. com. USA Interactive also owns Expedia. com competitor Hotels. com (SJP, 2002). to maneuver website and 24/7 customer service. Along with success, Expedia. com endured its share of struggles. In early operations, Expedia faced several lawsuits, including one from competitor Priceline. om for infringing on a patented â€Å"name your price† service. Other competitors, such as Travelocity. com were heating things up by adding new features and services to their websites. Expedia. com’s defense was to play-up the features and services they already used by launching a major marketing campaign using tags like â⠂¬Å"Don’t just travel. Travel right,† and â€Å"Where do you want to go today? † (NetIndustries, p. 1). While the marketing campaign was a success, profit success was short-lived when some airlines stopped paying commissions to on-line travel agents, including Expedia. om. While competitors such as Priceline. com tagged on hefty $10. 00 surcharges to customers using airlines who didn’t pay commissions, Expedia was able to negotiate with several airlines in order to avoid charging additional fees to customers, while continuing to offer those airlines’ services without feeling too much of a punch (NetIndustries, . 1). Overcoming these challenges, Expedia continues its success by utilizing a product line pricing strategy, which entails offering a variety of products at ranged pricing, or bundling packages and charging accordingly. A mere 11 years old, Expedia. com has become established nationally as well as internationally. Today, Expedia. com’s success continues. It employs 1,758 people, and averages sales at an estimated $590 million (NetIndustries, p. 1). The future includes focusing on the business traveler, whose needs are being met by providing the widest range of products possible, and offering little comforts such as the Expedia. com Cafe3. Cornering the market with the best deals, Expedia. com will continue to lead the on-line travel industry without missing a beat. A Leader in On-Line Travel Services. (2017, Feb 26).

Equity and Trusts Essay Example | Topics and Well Written Essays - 2500 words - 2

Equity and Trusts - Essay Example for the administration of the law of equity.2 The principle of Equity was developed as a result of the hash outcome as a result of rigid application in the common law rules.3 Equity is referred to as fairness and was a powerful source of law because this overcame problems found in the common law. This gives people more appropriate remedies than in common law. Over the years, equity has evolved which brings out the question of it has become more relaxed now than before. This essay takes a look at the development of the law to trust and equity from the common law. It then takes a look at trust, in particular the discretionary trusts, how it has developed and analyzing if the law has become more relaxed now as opposed to before the decision made in the case of McPhail v Doulton. Since the introduction of common law, decisions were applied strictly and they were unfair. During the early days, there were not many remedies for people and the Chancery rule prevailed. Because of the many weaknesses experienced, there was the introduction of equity. Equity is based on the consciousness where the court correct errors found in the law in order to ease the conscience of individuals. Equity is discretionary and acts as a supplement to the common law and therefore, does not contradict it. A trust is an obligation where the property right grows from. Trust can be defined as a creature of equity.4 Trust was developed centuries ago and incorporated different types like discretionary trust and the fixed trust. Under the fixed trust, also known as â€Å"an interest in possession†, the share of a property under trust in which a beneficiary is to receive is fixed into the trust instrument.5 The interests of the beneficiaries are determined at the outset. In this type of trust, the trustee has the obligation to dispose the property under trust as per the terms of the trust which is not the case under the discretionary trust where the trustee may have some discretion on the exact value

Declaration Essay Example | Topics and Well Written Essays - 750 words

Declaration - Essay Example ? was affected as a means of avoiding a schism that would necessarily diminished the overall level of support that the newly formed â€Å"United States† could engender from its southern states. From an analysis of the texts provided, it is clear and apparent that the reaction to the Declaration of Independence within the United States was not quite as it has been presented throughout successive American history courses. By and large, the Declaration of Independence went largely unnoticed and unheralded; due to the fact that bloodshed and hostility had already existed for the period of over a year between the British Empire and the colonial revolutionaries (Maier 3). As such, the overall impact of such a document was somewhat secondary to the realities of the strategic battles that were occurring within the colonies at the time. This is not to state that the Declaration of Independence was somehow unimportant; rather, with respect to the day-to-day life of the average American, the outcome of the war and the realities of the conflict were of much greater importance. Interestingly, the reaction to the Declaration of Independence throughout the world came in many different forms. For instance, European empires were fearful of the publication of the Declaration of Independence within their respective languages and/4 within their respective populations. This was obviously due to the fact that they feared that such a level of enlightenment thinking with regards to the innate and tacit rights of mankind would inspire similar acts of rebellion against their own assets throughout the world. However, notwithstanding this fact, the reaction to the enlightenment thinking of the Declaration of Independence spread rather quickly throughout (Armitage 31) Europe. It ultimately reached as far away as Warsaw within only a few months after its initial publication. By and large, the European response to the Declaration of Independence was one that was incredulous and curious with

Media and Privacy Assignment Example | Topics and Well Written Essays - 1000 words

Media and Privacy - Assignment Example It is not ethical to invade people’s privacy and it should always be paramount to protect their image (Karen 21). When dealing with cases where the person is in the public place, they expect to have their privacy protected from the public. However, they have to respect privacy but at the same time be robust about their investigation. Journalist should not disclose publicly any private, irrelevant and embarrassing facts about people. Misappropriating a person’s name and image for personal gain is also unethical. Intruding into a person’s solitude and exposing them to the public is against journalistic principles (Stephen 34). However, if an individual is considered to have been involved in any crime, they could have their rights to privacy waived as it mostly seen to be in the public’s interest to depict their behavior. The audience responds differently when it comes to nudity, coarse language, and violence. This should only be published when it is only nec essary for the public to be made aware. When shocking materials are considered important in a story, they usually arouse negative public reaction. The public should be warned of disturbing and explicit materials that they may be exposed to (Stephen 15). They should never be caught off guard and censor forms should be used so as to prevent children from watching such features which may leave them disturbed. Images of graphic scenes that show violence, shocking, bloody and tragic features are at times seen in the news. Reporters are accused of being indecent in the way they collect the news and showcase it to the public (Karen 43). However, as much as the journalists observe the code f ethics, there are some concerns that the content of journalism is being ignored. Modern reporting is seen as biased, especially on issues of politics. Sensationalism is also a major complaint as many people relate to this. The concerns are bigger as the media continues to change by the day to suite dive rsity. Selective reporting is seen to be practiced by many media houses and newspapers. These goes against the codes of ethics (Stephen 54). Question 2 Journalists are guided by a code of ethics and some of the elements included in the code include the principle that the materials they submit should be accurate, fair, truthful, and have an objective. Any material released to the public should be clearly scrutinized before its release and all the details written should be accurate and should have more things to support it. Fairness should be exercised and all journalists should be able to get both sides of the story (Stephen 58). They should get accurate information from their sources so as to steer clear of inadvertent error. The public has the right to know of the sources’ reliability and the sources should be questioned so as to clarify that there are no motives behind their information. Journalists should give the accused persons the opportunity to respond to the accusatio ns of wrongdoing (Karen 67). Distorting information that they have been given is against the rules of conducts. They should not mislead the public with the information that they publish. Gathering information via surreptitious methods should always be avoided. They should tell stories of diversity and magnitude regardless of its popularity. They should not stereotype by religion, race, age, sexual preference, disability, social status, and physical appearances.

Art is fun Essay Example | Topics and Well Written Essays - 750 words

Art is fun - Essay Example This shows that art is undergoing a transformation into a multicultural platform where parties involved are sensitive to each other’s cultural issues. The distinctive observation about Donald Morgan’s work of art is that the artifacts he creates and displays around the world are culture sensitive. The artifacts he creates are based on forest imagery, objects that are familiar to individuals from all cultures. Therefore, Donald Morgan’s work is multicultural and serves to bring individuals together from various cultures in appreciating common works of art. The main focus of Donald Morgan’s multimedia presentation is the notion of manifesting diversity. The forest imagery that the presentation depicts ranges from natural to artificial objects and living to non-living objects (University of Oregon, uoregon.edu). This forest diversity represents the cultural diversity that characterizes the peoples of the world. Morgan depicts his art both through paintings an d sculptures. This serves to emphasize the concept of diversity further by utilizing diverse artistic techniques. A distinctive observation concerning Barminski’s multimedia presentation is that he employs diverse artistic techniques, which put across his message concerning gun culture. He uses sculptures as well as photos and drawings. Therefore, his artwork portrays diversity (Barminski, Barminski.com). Both Morgan’s multimedia presentation and Coco’s performances make me feel that different people are becoming more tolerant of each other’s differences than ever before. I feel there is a realization among people all over the world that their different cultures, beliefs, and lifestyles are not significant enough to compromise their relations with each other. For example, Coco writes that a white visitor to the Field Museum of Natural History in Chicago was shocked to see Coco and Guillermo put in a cage like animals. Thinking they were not performing but were real aborigines, he was astonished to see people put in a cage for display to the public (Gablik, 313). This occurrence serves as a testament to the fact that western attitudes regarding cultural equality have changed significantly since several years ago, when western people used to believe their culture is superior to the rest of the world’s cultures. The performances of Coco and Guillermo had a significant impact in furthering the cause of artists of color of achieving greater representation in the world of art. However, some of the methods the two performers used to achieve their aims were unorthodox. In particular, the instant whereby the two performers mislead city officials in Spain to believe that their performance was just street entertainment in order to receive their permission was quite irresponsible of them (Gablik, 326). Their decision to downplay the political aspect of their performance almost put the city officials in trouble with their seniors. The two should have conducted all their activities with honesty and integrity. Their lack of integrity undermined the cause for which they were fighting. Donald Morgan’s multimedia presentation displayed a high degree of creativity which I found very impressive. His focus on forest imagery is quite revolutionary

The Romantic Period Research Paper Example | Topics and Well Written Essays - 1250 words

The Romantic Period - Research Paper Example According to the research "The Romantic Period" findings, romanticism and the Industrial Revolution deeply resemble each other both in their temporal boundaries and in their concerns.The romantic period is often said to have begun with a publishing event (the publication in 1798 of Lyrical Ballads and closed with a political event (the passage in 1832 of the Reform Bill) (Haywood & Leader 2). This conjunction is symptomatic of romantic studies' tendency to define romanticism as the intersection of an array of particular literary qualities (a shift in poetic diction, a concentration on the figure of the poet, a foregrounding of natural scenes, and so on) with a series of correspondent political events, particularly the French Revolution. Yet in yoking the literary primarily with the political, romanticists have generally overlooked other changes culture was undergoing at the time (Johnson 12-20).From 1750 to 1850, a number of events are highly familiar to romanticists for denoting imp ortant political events (the beginning of the French Revolution. the Terror, and the end of the Napoleonic Wars) (Jasper 34). By contrast, contemporaneous events in the history of technology are relatively unknown. Most romanticists have only passing knowledge of the technological achievements which arose at their period of study, romanticism and the Industrial Revolution deeply resemble each other both in their temporal boundaries and in their concerns. The Industrial Revolution was a fiction, one of the main discursive events of the nineteenth century.

Knowledge management Essay Example | Topics and Well Written Essays - 1500 words

Knowledge management - Essay Example It can be said that the individual or individuals gain the knowing from prior information. Thus, it can be said that the individual or the individuals did not just come across the information, but they sought the information with intent or just for the sake of knowing. Nevertheless, knowledge is not the ultimate product in knowledge management practices and standards in an organisation. Knowledge is just but the beginning for more exploits. Hence it can be said that, in knowledge management, an organisation is trying to utilise knowledge to improve what it is doing (Nonaka & Krogh, 2006). With the understanding of knowledge, knowledge management can be evaluated. One of the most fundamental resource that an organization can have is a knowledgeable workforce. Hence, the success of an organization can be said to be dependent on how well the organisation is able to use the knowledge resource it has, its ability to develop novel knowledge, and how well it is able to share the knowledge within it throughout the whole organisation (Nonaka & Krogh, 2006). Most importantly, knowledge management involves putting into practice the combined knowledge of all the persons under it in order to attain certain aims. Knowledge management does not necessarily purpose to manage this combined knowledge, it also purposes to selectively manage the knowledge that is vital to an organisation. Knowledge management also involves that the workforce in the organisation has all the knowledge it requires, at the right time and at the right place. It is important to ask, why is knowledge management required? Knowledge management is needed for a number of reasons. In the modern world, there has been an increased speed of variation in the present organisations and the communities in the globe collectively. Hence, knowledge management is needed as it identifies that almost all organizations are made up of work that involves knowledge. Not that the manual

Analysis of Life story by David Shields Essay Example | Topics and Well Written Essays - 1000 words

Analysis of Life story by David Shields - Essay Example I particularly enjoyed Shield’s atypical and fresh way of structuring this essay. The sentences are put together coherently to deliver the message on different aspects of life. However, the different sentences sued in the construction of a paragraph are independently able to deliver a message and make sense on their own. For instance, when he says â€Å"This vehicle not purchased with drug money. Hugs are better than drugs.† The two sentences are independent of each other in terms of examining, but they are coherently linked to make a sensible paragraph which is nice to read especially because it has a prose flow. Shield’s uses powerful phrases and sentences which sound like bumper stickers. When the author says, â€Å"Heaven doesn’t want me and Hell’s afraid I’ll take over†, this quote signifies a strong deeper meaning. In my opinion, the author is trying to tell us that neither heaven nor hell can take human’s life. The author wants to tell the readers that he is a bad guy especially due to the tone of his voice throughout the essay. I feel that deeply, the author wants us to be strong in life and live without fear of death. To him, Heaven and Hell are human’s imagination and, therefore, we should not worry about dying if we live on earth happily. In life, we can find the real things if we work hard and most importantly, work hard.  If we think deeply, we own our lives. Personally, I have seen bad guys live more than 80 years, and also good guys can live 80 years.

Naples - Pizza Essay Example for Free

Naples Pizza Essay In today’s modern era, restaurants environments including small and midsized ones have come to rely on a modern management system. Certainly, there is plenty of big restaurant business that uses modern table management system, for some small businesses like cafe shop/cafeteria, or small dining restaurants, purchase of an electronic system might be considered as an uneconomical use of financial resources. However, the recent development of powerful computer programs capable of addressing a wide variety of record keeping needs, including a table management in one integrated system, has contributed to the growing popularity of electronic system control options. One type of business in which management records are essential is the pizza business. This type of business heavily relies on giving good accommodations for their customers to attract good vibes and have good sales every day. Online table records system are designed to minimize the work of employee by having a automated table serving for the customers so that they can focus on other things they need to do. Pizza is an oven-baked, flat, round bread typically topped with a tomato sauce, cheese and various toppings. Pizza was originally invented in Naples, Italy, and the dish has since become popular in many parts of the world. An establishment that makes and sells pizzas is called a pizzeria. Many varieties of pizza exist worldwide, along with several dish variants based upon pizza. This program simulates the taking of orders at a pizza takeaway restaurant. It can be used as a template for any retail type business. The order form finds customers by phone number. You enter a phone number and click ‘Find Customer’. If the customer is in the database, their information appears and ordering begins. If the customer is not found, you enter customer information and click Save. To order a pizza, choose from the listed options and click ‘Build Pizza’. Add as many pizzas to the order as you desire, then click ‘Order Complete’. A printed receipt is then available. The example database, PIZZADB. DBMS, has a few customers – open in Access to find the phone numbers. This database must remain located in the project folder.

Golden Torch Award Essay Example for Free

Golden Torch Award Essay Companies have been striving to be the best in their respective field of services and products. Continuous improvement on the part of the management and commitment on the part of the employees is very important to stay competitive especially in the ever-growing market of society. It is not thus surprising that companies strive to earn distinguishing marks of excellence such as world-class awards. One of the most prestigious awards that can be received is the Golden Torch Award. Unlike all other awards, the Golden Torch Award stands out from the rest because it is not only an award of excellence but also of justice and fairness on how the company treats employees regarding their race. Purpose and Background The National Society of Black Engineers, famously known as NSBE, initiated the Golden Torch Awards in the year 1997. However, no exact date is available as to when the first Golden Torch Awards has been held. The NSBE is a preeminent organization that seeks to serve blacks in the fields of engineering and technology (2008 GTA Winners). The organization was pioneered by students of Purdue University in 1971. As the campus student organization flourished in Purdue, the charter members encouraged and coordinated with different universities throughout the country offering engineering courses. Thus, in 1975, the organization became national with over 30 school chapter organizations. The group’s well-known torch symbol represents the member’s everlasting and burning desire to achieve the success in a competitive society resulting to a positive effect on the quality of life for people from all walks of life. The organization seeks to make an impact on society and the world by the accomplishments and contributions of its members to engineering, technology and even in the academe (NSBE Mission). The Golden Torch Award is just one of the many activities that the NSBE has imparted to the society. The said award wishes to recognize brilliance among African-American engineers, scientists and technologists, including organizations that have exhibited a commitment to the recruitment, retention and promotion of minorities (Siebels, 2004, p. 329). It honors different companies, institutions and individual persons who enhance their professions and the world with outstanding intelligence, competent talent and vibrant vision at the same time serving as role models for everyone in advancing opportunities for African-Americans (DiScipio). Furthermore, the award links accomplishments of its awardees with the dreams of college-bound students. The Golden Torch Award is bestowed every year on the annual convention of NSBE, which seeks to raise scholarship funds for deserving high school students (2008 GTA Winners). Award Criteria The mission of NSBE is â€Å"to increase the number of culturally responsible black engineers who excel academically, succeed professionally and impact the community positively† (NSBE Mission). It is thus understandable that the Golden Torch Award is designed to highlight the achievements of distinguished black engineers and technical professionals together with incoming college students (US Navy). Golden Torch Awardees are usually chosen by scrutinizing resumes, professional achievements, community service and other criteria depending on the type of category of the award. A team of judges consisting of professional and academic leaders both in the field of science and engineering selects the winners of the award (Black Engineers). There are no specific criteria available for the award. Additionally, it will be very arduous to do so since the Golden Torch Award is but a general term for numerous awards varying in category. Nevertheless, the objectives of the NSBE can be a great estimation of the factors that determine the qualifications for awardees. The NSBE has five objectives to undertake. First is to motivate and develop student interests in the various engineering disciplines. The organization’s second objective is to make a great effort in amplifying the number of minority students learning engineering at undergraduate and graduate levels. The third is to tender assistance to members searching for advanced degrees in the field of engineering or its related fields and obtaining professional engineering registrations. Fourth is promoting public awareness of engineering and the opportunities for minorities in their respective professions. Fifth is to act as ambassadors regarding issues and innovations that may affect careers of black engineers (NSBE Mission). These different objectives of the organization are met in one way or another in the criteria used for judging of Golden Torch Award winners. Awards given are numerous and have different titles. In the year 2000, the awards given are: National Chair’s Award for Leadership in Technology, Executive Leader of the Year, Achievement Award, Lifetime Achievement in Academia, Lifetime Achievement in Government, Lifetime Achievement in Industry, Pioneer of the Year, Outstanding Woman in Technology, Mike Shin’s Distinguished Fellow of the Year, Distinguished Engineer, Diversity Leadership in Industry, Diversity Leadership in Government, Corporate Community Service, Corporate/Education Partnership, Executive Director’s Award for Advancing Diversity, Pre-College Community Service, High School of the Year, Pre-College Program of the Year, Pre-College Student of the Year, Academic Visionary, Graduate Student of the Year, Minority Engineering Program Director, Pre-College Initiative Program of the Year, Chapter of the Year, Technologist of the Year and Member of the Year (Black Engineers). Additional awards given this 2008 include Janice A. Lumpkin Educator of the Year , Entrepreneur of the Year and Corporate Diversity Leadership Award (2008 GTA Winners). Benefits of the Award Although there are no tangible benefits that the Golden Torch Award can offer, it still speaks of the prestige that its awardees can possess. The honor and the promotion somehow provide the awardees’ company popularity and quality assurance that customers and consumers seek out. The said award becomes a showcase of the high standards that a company achieves throughout its existence. It also brings about the respect and gives the image that the company not only offers quality service but also social responsibility. It can speak of the capable and proficient workforce a corporation may have. As a liaison officer of the US Navy commented, the bestowal of the award can be a great opportunity to acknowledge professionalism (US Navy). Receiving the award, companies and individuals can also avail of the different programs that the NSBE offers such as academic excellence programs, scholarships, leadership trainings, professional development and career opportunities in the field of engineering and technology (NSBE Mission). Nevertheless, to think further a bit, the award has its disadvantage too. Since the NSBE is a group that uplifts racial equality, radical groups that favor racial discrimination may condemn the awardees or the companies. Terrorist groups may instill fear to people that support such groups. Moreover, this threat is not utterly dangerous as long as the companies and organizations have appropriate security measures at hand. Past Winners of the Award Winners of the Golden Torch Award have been credited for their outstanding performance and significant contributions in the field of engineering and technology. One example is United Technologies Corp. (UTC), which is the 2005 Corporate Diversity Leadership. The corporation was appreciated for its professional achievements and commitment to diversity initiatives (DiScipio). UTC works for force diversity, education and community outreach to minority groups. Competently, the company is a dealer of a wide range of high technology products and support services to aerospace and building systems industries. Other past individual winners are Alan Gilkes, Sandra Baylor and Dawn Robinson. Alan Gilkes was awarded Distinguished Engineer of the Year in 2000 for his invention of an electronic Braille display device. Sandra Baylor was winner of the Lifetime Achievement in Industry Award, having seven patents whereas Dawn Robinson, a product manager, is the recipient of the Outstanding Woman in Technology Award (Black Engineers). This year’s award list is as follows: Woodrow Whitlow Jr. , Distinguished Engineer of the Year; Rickey J. Shyne, Lifetime Achievement in Government; Juan E. Gilbert, Pioneer of the Year; Celia D. A. Earle, Outstanding Woman in Technology; Arthur L. George, Lifetime Achievement in Industry; Lorraine N. Fleming, Janice A. Lumpkin Educator of the Year; Cheryle L. Peters, Minority Engineering Program Director of the Year; Jonathan D. Madison, Graduate Student of the Year; Michael A. Thompson, Pre-College Initiative Student of the Year(Male); Kathryn M. Daniels, Pre-College Initiative Student of the Year(Female); Pre-Freshman Program in Engineering and Science, Chicago State University, Pre-College Program of the Year; Benedict Lazare, Entrepreneur of the Year; Dow Promise Program, The Dow Chemical Company, Corporate Community Service; UNCF-Merck Initiative, Merck Co. , Inc. , Corporate/Education Partnership; Texas Instruments Incorporated, Corporate Diversity Leadership; Akibi Archer, Mike Shinn Distinguished Member of the Year(Male); Wanda Eugene, Mike Shinn Distinguished Member of the Year(Female); Barbara Michelle Nichols, Alumni Extension Member of the Year; and, Edward Tunstel, Alumni Extension Technologist of the Year (2008 GTA Winners). The awardees surely received the honor due to their innovative contributions and achievements. Conclusion In essence, the Golden Torch Award is an excellence in leadership and quality award. Taking this into consideration, a nomination of the Lockheed Martin Corp. is not a bad idea. Lockheed Martin is a leading international defense contractor that operates on aeronautics, electronics and information technology services as well as space and strategic missiles thus employing a large number of work forces from all over the world. The diversity and quality assurance that the company brings to its customers and employees is worthy of a Golden Torch Award by the NSBE. It would not be a long time before the company is acknowledged for its contributions in the field of defense technology. References DiScipio, J.United Technologies Corporation. (2004, December 14). Society of Black Engineers honors UTC for Diversity Leadership. Retrieved May 8, 2008, from http://utc. com/press/releases/2004-12-14. htm. National Society of Black Engineers. (2008, March 3). 2008 GTA Winners: Top Engineers, Corporate Supporters win NSBE ‘Golden Torch’ Honors. Retrieved May 8, 2008, from http://national. nsbe. org/Default. aspx? tabid=138. National Society of Black Engineers. (2000, March 10). Black Engineers are Recognized for their Contributions, Winners Exemplify the Importance of Mentors. Retrieved May 11, 2008, from http://www. nsbe. org/downloads/pr/press/gta00. pdf.

The Relationship Between Customer Satisfaction And Organisational Profitability Finance Essay

The Relationship Between Customer Satisfaction And Organisational Profitability Finance Essay It is well known fact that the goal of any organisation is to meet the needs and the requirements of its stakeholders. Satisfying this need will not only ensure the survival of the organisation but also allow it to flourish. Among the several stakeholders, customers are presumed to be one of the most important stakeholders as no organisation can survive and succeed without them. Accordingly, marketers emphasize on research in the area of consumer behaviour and particularly behavioural intention. Knowledge of consumer behaviour will go a long way in ensuring effective marketing policies towards the interest of customers which will eventually facilitates positive customer attitude towards the organisations. More especially, since customer behavioural intention is a strong indication of his actual behaviour. 2. As a result of financial sector liberalization in Sri Lanka in the 1979, the banking sector experienced a boom. Low entry requirements such as capital of Rs 10 million by the regulatory authority and the high premiums that could be earned through foreign exchange business led to the quick entry by new players into the lucrative banking industry. In Sri Lanka between the period of 1979 to 2011 the number of commercial banks rose from 11 to 32 (Central Bank of Sri Lanka- CBSL)  [6]   3. The banking industry is highly competitive, with banks not only competing among each other; but also with non-banks and other financial institutions (Hull, 2002)  [7]  . Most bank product developments are easy to duplicate and when banks provide nearly identical services, they can only distinguish themselves on the basis of price and quality. Therefore, customer retention is potentially an effective tool that banks can use to gain a strategic advantage and survive in todays ever-increasing banking competitive environment. The majority of Sri Lankan commercial banks are owns by Sri Lanka Banking companies and the States and they are not much diversified in terms of the products and services they offer. Therefore almost all banks are offered almost identical products to their customers. Mendzela, was of the view that it is an indication of bank reaching the maturity phase of the product lifecycle and has become commoditized. One strategic focus that banks can implement to remain competitive would be to retain as many customers as possible  [8]  . 4. As discussed earlier, financial sector has shown unprecedented growth after deregulation in Sri Lanka. The Sri Lankan financial markets have experienced drastic changes after financial liberalization during 1979 and that provokes competition among financial institutions especially in banking sector. This competition leads to the introduction of customer oriented products in the market to meet the expectations of customers. Satisfaction is a multidimensional construct which has been conceptualized as a prerequisite for building relationships and is generally described as the full meeting of ones expectations (Oliver, 1980). 5. The most significant trend, relevant to all industries, which characterizes in 21st century, is severe competition between companies. In current operational environment, defined by constant change and uncertainty, organisations are forced to seek new ways to achieve the competitive advantage. This is particularly true for financial services industry where deregulation has brought a considerable choice for customers in satisfying their needs. Banks have high financial leverage capital structure, where customers bank deposits are considered as a bank debt. Therefore, customer turnover may result not just in diminishing profit margin but also in financial services provider existence. Apart from that, loyalty and satisfaction resulting in switching to another financial services provider may be used as a competitive advantage for acquisition new market share enticing consumers of the competitor. 6. Customer satisfaction has become interesting tool for commercial banks with the competition and it has become a practice to keep customer satisfied by banks, as satisfied customers will enhance customer loyalty towards their banks which will ultimately improve banks performance and profitability. The importance of customer satisfaction cannot be dismissed because happy customers are like free advertising. Many of us have heard of the current trend for businesses to become highly customer-centric, that is to put the customer at the centre of our business in terms of our strategies, actions and processes. For most of us, old truths still hold well, such as it is easier and more profitable to sell to existing customers than to find new ones. In practice, organizations are increasingly setting themselves strategies to measure and ensure customer retention, and charging their staff to be more customer-focused and service-oriented. BACK GROUND OF THE STUDY 7. According to Central Bank of Sri Lanka the overall performance of Licensed Commercial Banks (LCBs) remained healthy due to improved profitability and the strengthening of their capital position. The activities of LCBs expanded at a moderate pace in the first half of 2010. Total assets of the LCBs expanded by Rs. 139 billion or 5.5 per cent due to a growth in lending activities coupled with an increase in investment in government securities and the equities market. Meanwhile, deposits increased by four per cent or Rs. 74 billion as against 9 per cent in the previous year due to the lower interest rates that prevailed in the market during the period  [9]  . 8. As mentioned earlier, banking sector has shown unprecedented growth after deregulation in Sri Lanka. Sri Lankan financial markets experienced drastic changes after liberalization during early 1979 that provokes tough competition among financial institutions especially in banking sector. This competition leads to the introduction of customer orientedd products in the market to meet the expectations of customers. 9. According to the Fitch Ratings (2012)  [10]  , Sri Lankan banking sector is concentrated and dominated by public-sector banks that accounted for about half of sector assets at end of 2010. The six large banks identified as Systemically Important Banks (SIB)  [11]  accounted for 64 per cent of sector assets at end of 2010. They are Bank of Ceylon,Commercial Bank, Hatton National Bank, Peoples Bank, Sampath Bank and Seylan Bank. Fitch ratings has further pointed out that the Sri Lankan banking system experienced a strong upturn in profitability in 2010, with ROA increasing to 1.8 per cent, significantly above the 1.1 per cent average in 2000-2009, largely due to a reduction in credit costs. However, profitability decreased in 2011, with the sector posting an ROA of 1.6 per cent, largely due to the contraction in net interest margins (NIMs) with intensifying competition. 10. Almazari(2011)  [12]  was of the view that financial performance of a bank is its return on investment, return on assets, value additions and net assets value of a bank evaluates how the bank has used it assets to generate revenue. Further Almazari has pointed out that total assets of a bank also help to evaluate how well a bank is using its resources to make a profit. Total assets of commercial banks in Sri Lanka for the periods 2007-2011 is given below. The modern business world has expanded and competition has been created among businesses based on the profit. Financial services and assistance provided by the banking sector in Sri Lanka is at the top. These banks provide facilities not only for ordinary people but also for businessmen. Customer satisfaction plays a vital role in any successful business organization in todays business strategy. To go forward through this business banks have to compete with each other to achieve their goals, while fulfilling the basic requirements to satisfy their customers. At the very beginning, the main purpose of establishing banks were to give benefit for selected rich people, but at present, all levels of people are benefited and obtained the services from banks which have being expanded all over the country. The current banking industry in all over the world is going through turbulent times. In Sri Lanka with the lowering of entry barriers and blurring product lines of banks and non-banks since the financial sector reforms, banks are functioning increasingly under competitive pressures. This situation has created banks to maintain loyal customer base for individual banks. In order to maintain a loyal customer base and improve their market and profit positions, almost all the banks are directing their strategies towards increasing customer satisfaction and loyalty through improved service quality. In the present competitive Sri Lankan banking context, characterized by rapid change and increasingly sophisticated customers, it has become very important that banks in Sri Lanka as well to determine the service quality factors which are pertinent to the customers selection process. Therefore the current problem for the banking industry in Sri Lanka is to determine the dimensionality of custome r perception of service quality. This is because if service quality dimensions can be identified, bank should be able to improve the delivery of customer perception of quality during the service process and have greater control over the overall outcome. In relation to customer loyalty all banks in Sri Lanka has adopted various programmes to keep customers satisfied but according to discussion carried out earlier, public domestic banks are performing better than the government owned banks in the country. 12. Basically, Banks Profitability is measured with two major ratios that of Return on Average Assets and Return on Average Equity. Return on Average Assets and Return on Average Equity of five large commercial banks are for the period of five years from 2007 given below. Table 1:1 Return on Average Assets   Year BOC Peoples Bank Commercial Bank HNB Seylan ROAA ROAA ROAA ROAA ROAA Per Cent Per Cent Per Cent Per Cent Per Cent 2007 1.11 1.4 1.67 0.87 0.67 2008 1.13 1.5 1.55 1.04 0.1 2009 0.82 1.4 1.43 1.42 0.38 2010 1.6 1.7 1.6 1.04 0.87 2011 2.01 2.5 1.98 1.78 0.64 Table 1:2 Returns on Average Equity   Year BOC Peoples Bank Commercial Bank HNB Seylan ROAE ROAE ROAE ROAE ROAE Per Cent Per Cent Per Cent Per Cent Per Cent 2007 14.59 20.5 20.63 35.9 13.84 2008 16.13 18.8 17.13 33.6 2.22 2009 12.85 19.7 15.83 28.9 6.2 2010 24.01 26.9 17.87 28.5 10.88 2011 33.74 42.9 20.76 24.1 6.78 (Source: Annual Reports year 2007 to 2011) 13. When ROAA and ROAE averaged for the last five years ranks of the banks on both ratios are given below. ROAA ROAE Commercial Bank Hatton National Bank Peoples Bank Peoples Bank Bank of Ceylon Bank of Ceylon Hatton National Bank Commercial Bank Seylan Bank Seylan Bank 14. From the above information it could be seen that two state owned banks has ranked number 2 and 3 in both ROAA and ROAE while a private bank has been the number 1 in ROAA and ROAE. This gives a mixed signal about the profitability of commercial banks in Sri Lanka. RESEARCH PROBLEM 15. According to the indication given in table 1 and further analysis, in terms of major measures in bank profitability, public domestic banks were headed in both measurement and two states banks were maintained second position. Therefore, the research problem for this study is as to why public domestic banks were headed in profitability and how two states banks were maintained second positions and whether it is customer satisfaction of the respective banks. OBJECTIVES OF THE STUDY 16. Following objectives should be achieved at the end of this research. a. To discover the reasons that is attributed to the higher profits in public domestic commercial banks than the state owned commercial banks in Sri Lanka and, b. To ascertain whether it is due to customer satisfaction of the private commercial banks or any other reason. SIGNIFICANCE OF THE STUDY 17. Discovering the performance between public domestic commercial banks and the state commercial banks will be more significant to the banking industry as well as to the government to introduce required mechanism to overcome the present problem if any prevailing in states banks in relation to the performances. Almost all financial institutions try to attract customers to them in the business environment .In that case commercial banks try to fulfill their customers needs in most efficient manner. Financial institutions should have the ability to identify the customers needs to give their service in efficient manner. Therefore, they have to provide good products, in good time to achieve profitability in the competitive environment. 18. The end results of this research that of customer satisfaction and commercial banks profitability in state owned and public banking companies will be of great contribution to the field in the academics and for the practitioners. This study will also assess and evaluate the level of satisfaction of the customers in the banking business in Sri Lanka which will contribute to the industry as well as to the policy makers. It will also reveal areas and factors that need consideration for improvement. Further at the end of the research, it is expected to cerate a good knowledge about what customer needs can be gained. With an understanding about the change of customer satisfaction which is depend on nature of customer, the bank can provides suitable services to their own customers. If the customer gets the service continually, the institution may also introduce innovations to their own customers. SCOPE AND LIMITATION OF THE STUDY 19. Scope of this study is to analyze all data that are available to find out as to why state commercial banks are earning less profit than the public domestic commercial banks including service quality and customer satisfaction and non-performing assets if necessary arises. Accordingly, the study will be using both primary and secondary data. In studying service quality and customer satisfaction data have to be collected through a questionnaire but in analysing NPA banks actual information which are recorded in financial statements have to consider. There is no limitation in acquiring secondary data as all information are available in the annual reports of the banks. For the purpose of collecting data there is a limitation of selection of banks. Also, when considering the profit of the banks, only internal factors that are related to the banks leaving external factors as they are beyond the scope of the study.

Rude Awakening :: essays papers

Rude Awakening The day was over and I lay in my rack wide-awake wishing I were in my own bed at home. As I recalled the events of the day, I began to fully comprehend the magnitude of my decision to join the Navy. I was about to spend my first night in the Navy’s boot camp. I thought of the shower I had experienced earlier. It was my first experience of a mass community shower. The shower was an extra large yellow tiled stall with 12 chrome showerheads. Six on each sidewall evenly spaced apart. Showering two girls to a head, orders to hurry were being barked from the female RDC’s monitoring us. RDC’s are Recruit Division Commanders; they are in charge of our boot camp learning experience. The next set of girls waited nervously just outside the stall for their turn. The shower experience was definitely something I was going to have to get use to. I lay in the top rack of my bunk, feeling sad and a little silly. I missed my family and friends and I felt silly for feeling so emotional and sad. I was surprised at how sad I was feeling and thought maybe I was being a baby. I turned my head to survey my surroundings and I took notice of the girl in the top bed of the bunk next to me. She was lying on her stomach resting on her elbows and crying as she wrote, probably a letter to someone she missed from home. I could hear her soft faint sobs. I could see by the expression on her face that she was fighting back her urge to cry out loud. I looked around the rest of the room and soon got the impression that this girl and I were not the only ones who were feeling blue. I was cold and tired and I knew I should get some sleep so I curled up into a ball and fell asleep. I don’t recall actually falling asleep. I just remember that I was awakened by a series of loud crashes. The crashes were followed by voices piercing into the darkness. I sat up and without any thought to it I jumped off the bed, not remembering I was on the top rack, and landed surprisingly on my feet. Rude Awakening :: essays papers Rude Awakening The day was over and I lay in my rack wide-awake wishing I were in my own bed at home. As I recalled the events of the day, I began to fully comprehend the magnitude of my decision to join the Navy. I was about to spend my first night in the Navy’s boot camp. I thought of the shower I had experienced earlier. It was my first experience of a mass community shower. The shower was an extra large yellow tiled stall with 12 chrome showerheads. Six on each sidewall evenly spaced apart. Showering two girls to a head, orders to hurry were being barked from the female RDC’s monitoring us. RDC’s are Recruit Division Commanders; they are in charge of our boot camp learning experience. The next set of girls waited nervously just outside the stall for their turn. The shower experience was definitely something I was going to have to get use to. I lay in the top rack of my bunk, feeling sad and a little silly. I missed my family and friends and I felt silly for feeling so emotional and sad. I was surprised at how sad I was feeling and thought maybe I was being a baby. I turned my head to survey my surroundings and I took notice of the girl in the top bed of the bunk next to me. She was lying on her stomach resting on her elbows and crying as she wrote, probably a letter to someone she missed from home. I could hear her soft faint sobs. I could see by the expression on her face that she was fighting back her urge to cry out loud. I looked around the rest of the room and soon got the impression that this girl and I were not the only ones who were feeling blue. I was cold and tired and I knew I should get some sleep so I curled up into a ball and fell asleep. I don’t recall actually falling asleep. I just remember that I was awakened by a series of loud crashes. The crashes were followed by voices piercing into the darkness. I sat up and without any thought to it I jumped off the bed, not remembering I was on the top rack, and landed surprisingly on my feet.

A Wall In-Between Essay -- Literary Analysis

On August 13, 1961, the German Democratic Republic (GDR) constructed the Berlin Wall to prevent its citizen from leaving the country (Frederick Taylor, US News.com). For twenty-eight years, the Berlin Wall completely detached West Berlin, isolating its population from the remaining human race. Margaret Atwood represents this real experience in the novel The Handmaid’s Tale. Instead of dividing a large population, Atwood conveys the Harvard University perimeter wall as a divider between oneself and the people around them. Through this, Margaret Atwood’s novel The Handmaids Tale demonstrates how the author uses physiological object of the wall to reveal the barriers between the characters, physically and emotionally. Atwood’s description of the Harvard Wall presents a setting that is intimidating, daunting, and rigidly regulated. We can identify with the fearsome image Atwood describes because we can all picture a common jail cell. The cold brick walls â€Å"and barbed wire along the bottom†¦ they are ugly† (31). The walls themselves create and image of fear within the human mind however, it is what is in or on these walls that frightens the mind the most. In prisons we commonly think of the punishment is a hidden form of isolation, humiliation and/or torture, for the misbehaved. The Harvard wall publicly displays these methods of punishment through the form of lynching. This is a method used by Atwood to convey the significance of the wall and the use of fear produced by the Gilead society to create a barrier. â€Å"But on one bag there's blood, which has seeped through the white cloth. . . This smile of blood is what fixes the attention finally† (32). As Atwood clear ly states, the men who are hanging on the wall are meant to frighten peop... ...hysical object of the wall and the clothing connect to the emotional separation of the multiple characters by the fear and barriers set by the Gilead government. The fear and barriers come from the Harvard wall an image depicted by Margaret Atwood in The Handmaid’s Tale. The Novel additionally utilizes the image of the wall to show the physical and emotional boundaries it creates within its characters. Borders are created throughout the novel, through clothing, through fear and through people. Works Cited Atwood, Margaret. The Handmaid's Tale. Boston: Houghton Mifflin, 1986. Print. Collins English Dictionary. London: Collins, 2009. Print. Taylor, Frederick. "The Rise and Fall of the Berlin Wall." US News. U.S.News & World Report, 13 Nov. 2008. Web. 02 Apr. 2012.

George Balanchine Essay -- Biography Biographies

George Balanchine One of the most important and influential people in the world of ballet is George Balanchine. He became a legend long before he died. He brought the standards of dance up to a level that had never been seen before, and he created a new audience for ballet. Balanchine was one of the greatest and most prolific choreographers in ballet history, choreographing at least 300 ballets; he was rivaled in quantity only by Jules Perrot and Marius Petipa. At the age of nine he started training at the Imperial School in St. Petersburg. He rarely saw his family because they lived far away and he became the ward of Grigory Grigorevich, who was in charge of the school. There Balanchine performed his first role as cupid in Sleeping Beauty. During the Russian Revolution in 1917, the Imperial School closed and the students were put out on the street. Balanchine was cut off from his family in the Caucasus, and was taken in to live with Mr. Grigorevich. The school did reopen and Balanchine graduated in 1921. He then joined the Soviet State Ballet. Upon graduation Balanchine married Geva, a fellow student whom he had met in the ballroom dancing class. Geva described her husband as a cross between a poet and a general. In order to have his choreography seen, Blanchine organized a small company called The Young Ballet, to perform at halturas (bread and butter jobs). At the Maryinsky, Balanchine had been assigned to stage the procession in Rimski-Korsakoff's opera Coq d'Or, and what he devised, although beautiful, shattered tradition. The company tried to re-train him, but he wouldn't conform. His choreography continued to be controversial, so the board at the Maryinsky Theater dis... ...he marriage had never been consummated. For Tanaquil LeClerq, his fourth wife (whom he married in 1952) he created La Valze (1951), Bourrà ©e Fantasque (1949) Western Symphony and Ivesiana (both in1954). Her career ended after she was tragically stricken with polio. Before their divorce was finalized Balanchine became infatuated with his final protà ©gà ©, Suzanne Farrell, for whom he created many of his last great ballets: Mozartiana (1981), Don Quixote (1965), and Diamonds in Jewels (1967). After Balanchine recovered from a mysterious illness, he continued to work until his death. He died of Jakob-Creutzfeldt syndrome, on April 30, 1983. Balanchine's funeral was held in a Russian Orthodox Church and that night the New York City Ballet performed as scheduled. Balanchine’s repretare is still widely performed and he has made a mjor impact on the world of ballet.

A Concept Analysis of Burnout within the Nursing Profession

The duty of taking care of other people and being responsible for their lives is a heavy burden for anyone to carry; and it can take its toll even among the best of us. In the nursing profession, burnout is a constant threat and is widely implicated for the alarming shortage of nurses that we are experiencing today.According to the Nursing Shortage Fact Sheet (2007) compiled by the American Association of Colleges of Nursing (AACN), Job burnout and dissatisfaction are driving nurses to leave the profession. Consider these figures compiled by AACN:   more than 40% of nurses working in hospitals reported being dissatisfied with their jobs.   The study indicates that 1 out of every 3 hospital nurses under the age of 30 are planning to leave their current job in the next year.Indeed there is no denying the importance of nurses in the health care system as more and more people are availing of health services and are reaping the benefits of the advances in medical technology. As such, burnout deserves careful study in the hopes that it can be prevented or managed.Literature ReviewAccording to the concept analysis method developed by Walker and Avant (1995), the definition of a concept requires taking into consideration as many contexts as possible.Only then will it be possible to have an intimate understanding of the concept and thoroughly define all its attributes. As such, a comprehensive literature review was conducted using all possible sources of information such as books, journals, and the Internet using related terms such as burnout, stress, career exhaustion, coping mechanism, job support, and lateral violence. In all the reviews made, the term burnout is consistently associated with loss of interest and motivation for work.The burnout is often accompanied by a sense of disillusionment and questioning one’s sense of purpose and direction. On a more general sense, the term refers to the loss of interest for any endeavor and a sense of hopelessness f or life.As a springboard for this concept analysis, an internet search was done on the term burnout. Dictionary.com defines burnout as a state of being overworked due to intense activity or prolonged stress.This leads to fatigue, frustration or lack of interest. Wikipedia, a popular online source of information defines burnout as â€Å"a psychological term for the experience of long-term exhaustion and diminished interest usually in the work context. It is also used as an English slang term to mean exhaustion†.It goes on to say that some workers are more predisposed to burnout, depending on their personality traits (â€Å"Wikipedia article about burnout† 2007).Another website, Helpguide.org, a trusted non-profit online resource for various health issues, describes burnout as a condition that â€Å"reduces your productivity and saps your energy, leaving you feeling increasingly hopeless, powerless, cynical, and resentful. The unhappiness burnout causes can eventually t hreaten your job, your relationships, and your health†.The site also made an attempt to make a simple and understandable distinction between stress and burnout. According to the site, stress involves an overwhelming amount of responsibilities that demand too much of you physically and psychologically. However, stress can be controlled with proper time management and often goes away once the task has been accomplished.Burnout, on the other hand means feeling empty and devoid of motivation. People experiencing burnout often don’t see any hope of positive change in their situations unless they leave and lead a different life. (â€Å"Helpguide.org article on burnout† 2007) Prolonged exposure to stressors in the workplace can eventually lead to burnout.Maslach (2003) attributes this â€Å"loss of idealism and passion for one’s job† as something that â€Å"results from an incongruence or misfit between the worker and the job.† Maslach further elabo rates by stating that the problematic relationship between the person and the work environment is a consistent theme in all studies made about burnout.This misfit refers to the mismatch between the demands of the job and the capacity of the person to rise up to these demands on a consistent and continuous basis, or if the rewards of the job is not commensurate to the demands being asked of the individual. Balevre made a study that relates maladaptive behavior to the burnout phenomenon.The paper showed that maladaptive thoughts can be changed with proper help, and this changes the nurses’ negative reactions to a given stimulus, thereby decreasing the resulting burnout phenomenon (2001).

Trapped – Creative Writing

The rampant stench of death, yes, that's it, that's my earliest memory. The pungent odour of decay numbing my already haggard senses. The room couldn't of been too big. I remember banging my head on a wall, and stubbing a toe on the opposite one. I remember struggling to my feet, and stumbling into the light. I wandered for ages along the side of a road, watching pairs of lights approach and skittishly dash away. Then there is blackness. As strange as that event was, the strangest thing that day was me. I felt. My body felt wrong. Those hands were not my hands; those legs were not my legs. My whole body ached, it felt like when you've sat in the same position for a too long, but amplified a hundred times. I was woken up by a blinding light in my face. The aroma of sterilisation exposed at once I was in a hospital. Quickly, I tried to sit up, but a sharp stabbing in my back forced me back to the taut linen. Against my will, I yelped at the pain, and a nurse was quick to my bedside with a calming hand on my brow. â€Å"I knew you would be awake soon†. I attempted to speak, but I could force the words from behind those hideous foreign lips. She walked to the foot of the bed and looked at a chart. She quickly glanced back at a monitor, fixed to the wall. Her young forehead furrowed, and she hailed an older doctor. She returned to me, her senior in tow. â€Å"Hello there,† he barked, in a voice that wanted to be far friendlier than it was, â€Å"Can you hear me? † Again, words formed in my throat, I struggled with them, trying to remember how to get the sentence out. I made do with a laboured nod. The doctor looked at the nurse and muttered a blur of words. The nurse thought for a moment then replied in her wondrously soft tone. The doctor nodded sharply. Without warning he shone a vicious torch in my eyes. He swung the instrument left and right, his look of concern turned to one of pity. He looked again at the nurse, who smiled a stunningly beautiful smile at him, although I knew it was one of apprehension. I feel back into the sleep. April 23rd – St. George's day, the calendar on the wall proudly proclaimed. Quickly, I tried to sit up; I slid back, resting my spine against the padded lilac headboard. The room was alien to me; a glass-fronted cabinet in the corner displayed a few dusty relics, the remnants of an over loved life. The door slowly opened, a figure apprehensively poked a frail head through the opening. â€Å"Lie down Boy, you need your strength† â€Å"W-Who†¦ † I strained out. â€Å"Don't worry my boy, you're safe now† Her voice was soft, but not like the nurse's, it was soft with experience. â€Å"W-Who† I managed again. She answered by ambling to the bed, and placing a coarse hand on my brow. With that she left the room, closing the door harshly behind her. I dragged the floral covers off, onto the wooden floor, and managed to roll with it. I struggled to my feet, which felt numb on the hard, cold floor. I stumbled to the close, mauve wall, and followed it to the door. I reached for the black metal handle, and it took all my strength to jerk it down far enough for the door to swing open. The room I entered was much bigger than the bedroom. Full of tasteless furnishings, the lavender tinted room had a disgusting flowery scent. I could see the door at the other end, next to the large bay windows. If I could run I would easily make it. But as it was, I knew it was unlikely I would reach the exit in time. I braced myself, took a deep breath, and stumbled as fast as I could towards the light. Michael! † It did not even register that the frail old lady was referring to me; I knew it was directed at me, but Michael isn't my name, it seemed foreign to me. I kept heading for the door. Using whatever I could find to support me, the door was getting closer. I awkwardly stretched out my arm, and grabbed the brass knob. I shook the knob in everyway I could, until eventually it clicked open. It swung open and I worked down the cobbled path. As I started across the pavement I realised I was not only wearing no shoes, but was clad in ill-fitting, pale blue pyjamas. I continued staggering quickly down the road, I glanced over my shoulder, she wasn't following me. The terrace of houses gave way to a wide, green park. I lurched towards the grass and fell down to the warm earth. My eyes again fell closed, but this time I was stayed conscious. I dreamt of past times, faded images of long ago, of woeful agony, and beacons of hope. The sound of laughter woke me up. My obvious suffering had created a small audience, consisting of three schoolboys and a scraggy dog. One of the boys held a stick close to my face. I built up my strength, and in one swift action, I opened my eyes and thrust up my hand. The three boys and the dog went running away in the direction I had come from. Again, I struggled to my feet. I took a few minutes to get my bearings. â€Å"Michael! † I heard from afar. The lady had finally decided to search for me. Quickly, the idea came into my head, the bush was just there, and here search was not going to be a thorough one. I clambered into the leafy bush, and curled up into a ball. I waited, and eventually she came â€Å"Where are you Michael? † she demanded. She wandered past the bush, totally unaware that her quarry was so close. On she continued, with every glance I laid upon her, the more repulsive she appeared to me. From her yellow teeth, to her speckled, bowed legs, she was the picture of imperfection. When I was sure she was far enough from me, I left the bush, and returned up the pavement to the house I had so recently vacated. I knew it would hold some clues, I just need time to find them. The room was not as I remembered it. One of the two beige sofas was overturned, as if the dim-witted lady had looked for me under there. A set of shelves stood in the corner; I scanned every shelf, and eventually found what I was looking for. A wonderfully carved wooden box. For some reason I took the box back into the room that was made mine, I suppose I felt safer there. I sat on the bed and spread the contents of the box over the hideous bed spread. I rummaged through the collection of documents, many of which were faded by time, and looked at each of them, looking for clues. My attention was drawn to a very faded pink A4 sheet, at the top the crest of the county of Hampshire, and the words ‘Certificate of Birth'. The certificate was filled in with a neat, yet decorative scrawl. The certificate was made out on the 17th of July 1937, for one â€Å"Margaret Baker†. That must have been the women who's house I was currently trespassing. I looked around for another one, one that could explain a little about ‘Michael'. But there were no more. I hunted on, giving each one a fleeting glance, until I discovered a small, leather bound book. I opened it and quickly flicked through the dog-eared pages. As my eyes met with the address, my heart went cold. The book seemed to be laughing at me, mocking my discomfort, taking pleasure in my obvious pain. I ripped the yellowed page out, and threw the address book to the cold floor. For the second time I left the house, this time I broke into a run as I left the deep odour of cheap air freshener behind. I ran to the end of the road, gasping deep breaths of the still noon air. I took a left turn into Tanam Street, and glanced again at the folded leaf of paper, still in my hand. I scanned the houses, as I laid eyes on it, I knew it was the right one. I hobbled towards the black abode, the white of the original faux Tudor dicor trying to break through the thick back paint. Cautiously I opened the black door. The house was empty, judging by the dust, it had been for some days. I wondered round the house, there really wasn't much to see in it. Each room was sparsely filled with simple furnishings, and uninspired pieces of angst art. I opened one door that led into an equally simple bedroom. The only other door stood on the opposite wall. It creaked open slowly. I carefully walked down the wooden stairs into the darkness beyond. The cold air of the cellar penetrated my bones. I rubbed my hand along the breezeblocked wall searching for a light switch. As I got to the bottom my fingers found a cold, steel knob. I turned it the way it wanted to go. With a fizz, the room filled with the glow of the flickering bar light. The room was empty, apart from a desk in the far corner. There was nothing on the desk, and both of the drawers were locked. My eyes drifted up to the corkboard attached gruffly to the wall. Various black and white photos were pinned to it, and I pulled one off at random. My body froze. There I was. Lying on a steel bed, there I was. The familiar muscles, the face, the hair, the eyes, all mine. I let the picture fall to the ground. My eyes drifted from one picture to another, each one reminding of myself when I was free. The nostalgia turned to anger as I thought of who could of done this, and why they would want to. My darting eyes ended up on one picture. Whoever had done this to me, whoever had usurped my body, had set up a sign. It said simply â€Å"Marcus Thompson – 24 Payet Drive. † That was it. That was me. Memories came back to me in a flood, knocking me to the hard concrete floor. I got up of the floor and drifted back up the splintering wooden stairs, and wavered out of the house. Again I was feeling light headed, and my joints were again aching. I closed my eyes, yet I knew exactly where I was going, the memories of my lifelong home were ripe in my mind. I closed my eyes and continued walking. The memories in my mind guiding me back to myself. I can't remember how far I walked but when I opened my eyes it was dark. I found myself sitting on a bench next to a signpost. â€Å"Payet Drive† it announced proudly. I stood, still dazed, and began to make my way down the short road. Number 24 stood just I remembered it, another of the phoney Tudor houses that dominated the area. I made the quick walk to the font door; I tried the handle, to find it locked. I stood blankly for a moment. Without thinking I bent over and picked up a large rock next to the doormat. Underneath was a blue key. I slid it into its hole and slowly turned it, slowly as to make as little noise as possible when the bolt clicked open. I slid the door ajar, and entered quietly through the gap. There was no sign of anyone. Methodically, I searched the rooms of the house, each one bringing back another memory. I ended up upstairs, at the end of the landing. This was the last door; this was the door to my bedroom. As with all the rooms I searched, I carefully opened the panelled oak door, and entered, this time with more apprehension then before. For the third time that day, my body froze. Seeing yourself in third person is an unsettling experience. I lay silently asleep with my back against the blue wall, my feet hanging off the side of the cramped bed. Tears filled my eyes I gazed at the body on the, unaware that it, that I was being watched. That's when it hit me. It was him. All along I had assumed there was a third party involved, an insane individual, bent on swapping round the minds of two men. But, no man who has been through what I have could have slept so soundly. He did this too me. To us. The anger slowly built up inside me. The agitation and fear of the past days gave way to this new sensation of rage. I couldn't control the body; the prison in which I was enclosed seemed to move on its own accord, across the landing, down the stairs. I found myself in the kitchen. The knife lay, glinting, smiling softly at me. My hands slowly wrapped round the warm black handle. I struggled to lift the knife with my weakened arms. I crept silently with trepidation up the carpeted stairway. I nudged the door open. There I was, mouth hanging open, peaceful in ignorance. I rubbed my hand down my face, reminiscing of past times. I stepped back to look at myself for the final time. My body lay perfectly still, no longer breathing. The thin gash across the neck marked the end. I lifted up the cover, clambered onto the bed. My eyes closed, and I fell into a long peaceful sleep.

The Blindside

The blindside movie versus the book Robert ward Chowan University This paper was prepared for [critical thinking 102, section c], taught by Professor Collins Blindside truths and lies In the movie the blindside there are many truths and differences from the book. Some of them more evident than others. In this movie/book critique I will explain the many truths and lies, to better explain the real story of Michael oher.Some key examples of the truths are the truth of big mikes parents; also what are the toughys real professions. Key examples of lies between the two stories would be how the toughys actually discovered big mike, was Michael really a timid player as portrayed in the movie, and did mike really throw a rival player a fence in a high school game. The Blind Side true story reveals that Michael’s birth mother had been addicted to crack cocaine. (ChasingtheFrog. om, 2013) this was also clearly stated in the movie, just like mikes father which in the movie we learn he was murdered but in the book we learn in detail that he was shot and thrown off an over pass. (The Blind Side: Evolution of Game 2012). other than the truths about big mikes real parents we also learn about the toughys. In reality Leanne was actually an interior decorator who eventually helped Michael decorate his own house. Sean toughy was also an owner of a major fast food chain.One of the most disputed facts was when in the movie did Michael ever have a bed to himself. We learn from a comparison of the book and movie that is was truly stated that until moving in with the toughys Michael had never had a bed to himself being he had eleven other siblings growing up. There are actually a lot of similarities in the movie and the book but most are very small and not easily noticed. What you have to understand when looking at a movie or reading a book based on the same story is that it is basically impossible to have everything due to the facts that they are ortrayed by two different direc tors perspectives , and a movie can’t last nearly as long as a book. There are many false truths about the blindside either to make a better story or the actual truth was not known at the time the movie was created. One example would be who was the first family member to make contact with Michael. In the movie we find that big mike was first approached by Leanne when she spotted him walking in the rain at night. The book says that sean senior saw him Collins volleyball game picking up old popcorn.The actuality is that Collins noticed the large man mike and told her father who began to pay for mikes lunch when he realized he did not have the money to buy it himself. Another example would be did mike actually fight in hurt village as seen in the movie. The truth is that was false to he did fight but the person who he fought was a teammate at ole miss. The reasons for the fight are the same though. Works Cited ChasingtheFrog. com. (2013). Retrieved march 3, 2013, from Chasingthe Frog. com: http://www. chasingthefrog. com/reelfaces/blindside. php

How Far Did Henry VIII’s Reign Go in Beginning a New Era in Tudor Kingship

How far did Henry VIII’s reign begin a new era in Tudor kingship? Henry the eighth and Henry the seventh were very different in many ways, their style of ruling and aims clearly had different intentions. Henry the seventh ruled quite safely and avoided war as much as possible whilst being extremely greedy and obsessive with money. Where as Henry the eighth was young and wanted to bring back the glory days and gain a strong reputation, willing to fight and go to war at all costs, whilst being ruthless in punishments. From the beginning of Henry the eighths reign changes began to take place and perhaps a whole new era.Some aspects did stay the same from Henry the sevenths rule though. One obvious continuity was that the Tudor bloodline had been passed along, keeping the same family ruling England. Which eliminated quite a lot of threat from keen opposition. Henry the eighth was young and healthy which was a promising thought at the time for the public. The position of men and wo men didn’t change either, women still had barely any rights and could night speak their thoughts or argue with men’s views. They were expected to do feminine activities and produce children who were possible heirs to the throne.As Henry the eighth needed to produce at least one heir, he decided to marry Catherine of Aragon, (a Spanish princess) after many years of weighing out other options. He used Catherine just like his father did to stabilise and secure a sturdy relationship with Spain and improving foreign relations. Another factor that was kept the same were the bonds and recognisances between the crown and the nobility, which threatened a fine to the aristocracy if they weren’t to remain loyal to the king and break his trust. These were very unpopular with the nobility, but controlled factions being formed, eliminating threat yet again.A common characteristic with both Henry the eighth and seventh was their irrational behaviour with money as they didnâ₠¬â„¢t control or use it very wisely. Henry the seventh splashed out on parties and extravagant entertainment, to uphold a wealthy reputation. When his son wanted to spend it on war and battles to gain back a strong and glorious reputation, when it wasn’t affordable. Although some aspects stayed similar or the same, the majority of the transition was consistent of change. Henry the eighth was young and feisty, seen as a fresh and slightly ulnerable new face to the thrown bringing out excitement from the public. His attitude was the opposite of Henry the sevenths, he wanted to bring back the glory days and looked up to role models such as, King Arthur and the Knights of the Round Table, to gain back a strong reputation. Unlike his father, Henry became very ruthless and wasn’t afraid to sentence punishments and showed little mercy to those who betrayed his trust. One example of this was the execution of two of his father’s closest advisers, Richard Empson and Edmun d Dudley.They were arrested on fictitious charges of treason, even though little evidence existed. Henry wanted to show he wasn’t taking any prisoners and so he executed them a year later. They were involved in enforcing the bonds and recognisances so Henry soon became very popular with the nobility, as he’d killed two of the people they hated the most. Whilst also maybe giving them the impression that he is more persuadable and naive as he is so young. Henry began changing his advises and councillors to men he could relate to better, like Thomas Wolsey, a very colourful character of the Tudor court and a trusting adviser to Henry.Henry began to rely on his advisers more to do the paperwork side of things and allowed them more independence. Whilst he was extremely active, unlike his father, and participated in sports of all kinds. Some say he was slightly more manipulated and persuaded in his younger years by his advisers compared to his father. One example may be when he was convinced to sign a peace treaty in 1510 with Louis XIII (king of France), by William Warham and Richard Fox. Their reasons were that war or an invasion on France would be too expensive and fruitless, despite Henrys wishes he signed the treaty anyway.Despite this it wasn’t long before plans were made for an invasion; Henry was actively seeking war and action so he was to be viewed as a strong king and willing to fight for his country. Very much unlike his Father who was cautious and avoided war as much as possible. Henry also broke from the church in Rome, against his father’s views and beliefs. Over all I think the transition from Henry the seventh to Henry the eighth was mostly a new era. Although there were elements of persistence and continuity, the majority of Henry the eighths reign was consistence of change and he carried out a completely different attitude to what his father did.Henry the Seventh was greedy with his money, he wanted to be safe and cauti ous, avoiding war and confrontation as much as he could, whilst dealing mostly with paperwork. He was ruthless when absolutely necessary but never exceeded in gaining a strict reputation. He was very unpopular with the public and I believe they were ready for someone feisty and fresh to take over the thrown like Henry the eighth. Who was not at all wanting to hold back from war or confrontation, he constantly looked for opportunities to fight and to bring back ‘the glory days’.Not particularly interesting in doing any paperwork until his later years as he actively participated in sports in his youth. He was ruthless and showed no mercy when coming to deciding people’s fait and punishment. He was also much more popular than his father at the beginning oh his years and his reputation was of a handsome young man, who was quite impressionable. This clearly shows the extent as to how different both Father and son’s attitudes and style to kingship were and how t he new era began to evolve. Aimee Fenton-Fearn

Marketing Plan - Option Care Services Essay Example | Topics and Well Written Essays - 3000 words

Marketing Plan - Option Care Services - Essay Example Option Care Services is increasingly looking forward to provide high quality, professional and extremely caring services to its individual as well as its organizational clients, by providing them with highly trained and efficient caring staffs comprising of nurses, cleaners, care assistants and related or necessary support workers. Option Care Services is also looking forward to maintain a line of consistency in terms of quality and professionalism for the personnel provided to the individual or organizational clients. And finally, the organization is also targeting to be acknowledged as the best agency to provide quality healthcare personnel to their clients in the London region. Marketing Audit The marketing audit comprises of analyzing of various factors related to the external and internal environment for a business that comes into play when charting out the role of the various elements of the marketing mix. A typical marketing audit comprises of both the internal as well as the external audit (Perreault & McCarthy, 2006, p.549). External Audit The external audit can be performed by analyzing the business using the PEST analysis as well as an analysis of the competitive environment as well. PEST Analysis: Political Around the year 2008, the government of UK was providing extensive support for domiciliary services availed by the senior citizens of UK in order to retain their independency in their homes or surroundings. The senior citizens of UK, at that time, could avail the need of personal care and other related support activities, with sponsorship from the government or the local council. This led to huge increments in the governmental spending and led to huge public spending deficits. As a consequence of this cut, the local council came up with an effective measuring criterion on the basis of the sickness or the severity of needs in order to avail the services sponsored by the government. This has led to an increase in the personal spending amongst the m asses of UK to avail the personal care and support services on their own. Economical The macro economical factors also played its part in this particular service sector. Coupled with the global credit crunch, came the effect of slowdown in the factory outputs all over the globe, the triggering of fears for a double dip recession in certain part of the world and the extended phenomena and political drama related to the Euro zone crisis. This created a panic among the government policy makers in regards to their huge public spending. As a counter measure to these macro economic factors, the government responded by setting up cuts on its spending in the supporting the domiciliary needs of the people of the UK region. Social In response to the government’s measure to protect the country from possible economic crisis, cuts on the domiciliary needs of the masses, a social effect was triggered as well. As a matter of fact, more and more people are trying to avail the services for ca ring and support by paying from their own pockets. Technological Though the

Consumer Behaviour ( Paraphrase assignment) Essay

Consumer Behaviour ( Paraphrase assignment) - Essay Example Analysing CB helps marketers understand the reason and the mechanism of how consumers make specific buying decisions. The study of CB can be used to explain why customers behave in specific ways- what are the motivating factors for the customers, what are the factors that catch a customer’s attention, what retains their faithfulness towards a product, brand or company and what turns a customer into â€Å"fan† of an organization (Blackwell, Engel, & M, 2006). The objective of this assignment is to analyse the various business theories, models and practices in the area of consumer behaviour. We will specifically analyse the practices being followed by ‘The Body Shop’ (TBS) to influence consumer buying. ... ity of â€Å"The Body Shop† can be explained as a result of its marketing activities which make an enormous impact on the psychological facets of consumer thereby affecting the Consumer Decision process. PSYCHOLOGICAL CORE The marketing activities undertaken by an organization influences the factors in the psychological core of a consumer. These activities are aimed at creating awareness and demand for the product which influence the Consumer Decision process. Hence, it is important that marketers analyze the psychological core which comprises of the following components: PERCEPTION Consumers undergo different stages of processing in which various stimuli are input and stored. However consumers do not passively process all the information that is present but only a small number in their environment is ever noticed. Of these, an even smaller number are attended to. The meaning of stimulus is interpreted by the three stages: exposure (or sensation), attention and interpretation. These three make up the process of perception. The figure below provides an overview of the perceptual process. Figure 2: An overview of the perceptual process Source: (Quester, Neal, & Hawkins, 2007) EXPOSURE Exposure occurs when a stimulus comes within range of our sensory receptor nerves (Quester, Neal, & Hawkins, 2007). TBS practices a lot of random and deliberate exposure. Advertisements in magazines, promotional offers and information on new products in e-mails, hoardings and TV advertisement are one mechanism of increasing the exposure of TBS products to the consumers. One of the advertisements that was recently scene in the ‘Vogue’ magazine of November 2010 edition which creates awareness for its new fragrance- Dreams Unlimited is shown below: Figure 3: Recent TBS advertisement seen in

Analysis of qualitative design part 2 Research Paper

Analysis of qualitative design part 2 - Research Paper Example Qualitative design is always accredited with the ability to seek and gain insight, this is often by exploring the depth, richness and complexity that is rooted in a particular phenomenon. In conducting this research study, the research relied upon an ethnographic research design, in this case, the researchers main aim was to study the prevailing characteristics of people in relation to adult literacy and gender equity empowerment among the people of rural Elsalvador (Prins 2005). The methods of study applied in ethnographic research designs identify a people’s prevailing culture, variables of the study and makes a comprehensive review of literature. In terms of data collection methods, the research design employs those that give it access to culture patterns and attributes, informants as well as ability to collect first-hand data. The researchers use of ethnographic design in this research was aimed at gaining an in-depth analysis of the effect of literacy education, gender and equity empowerment among the people of rural El Salvador. First, the research design was essential in gaining first-hand data from respondents, through this research design, it was easy to interact with people that provided particular services on the ground and get their views on the particular influence the subjects of study were having on people. Secondly, this research design was essential in enabling the researcher to move and record his observations about the characteristics of the people of rural El Salvador in the wake of literacy education and gender equity empowerment. Thirdly, the nature if this study was too complex to be answered by simple yes or no answers, the respondents were needed to provide an in-depth analysis of what they found as being the impact of gender equity empowerment initiatives and literacy education. The rationale for this study was to