Social Media Is An Instrument Of Mass Interaction

Introduction:- In today’s world social media is popular amongst everyone. It is a medium to make friends, share, emotions, thoughts and ideologies, post pictures, or participate in social debates, etc. Social media is also able to help the government, organisations and businesses alike, to interact with their clients, suppliers and other third parties. To understand the meaning of social media it is important to understand the basic principles that lay its foundations. - Media – as in an instrument for communication to the masses like newspaper, televisions, radio, and in the most recent times the internet. - Social – as in the interaction between people, as beings that require companionship. So social media is an instrument of mass interaction, a way for organisations and people to communicate with each other in a social and public sphere. Some popular examples in the current society of social media platforms are Facebook, Twitter, Instagram, Myspace, Flickr, LinkedIn, Pinterest, YouTube, Google+, Tumblr, etc. This report hopes to demonstrate why businesses should use this medium, how they do so and in what ways can small businesses hope to optimise this platform, toward growing their business and customer base. Why Businesses Use Social Media Current businesses use social media several ways - to increase their brand awareness, boost their products, to achieve a desired brand perception. 1. A report by eMarketer (2013) says that by 2017 there will be 2.55 billionShow MoreRelatedThe Development Of Self Concept Essay818 Words   |  4 Pagesindividuals play in our lives; later, in the game stage, we can understand the roles of several different people simultaneously in our lives, when we can participate in complex team games such as football or soccer. 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